When America sneezes, it seems that the rest of the world catches a cold... But one of the few markets that has remained intact is Russia.
Its outbound tourism market grew 17 percent in 2007, making it the ninth largest outbound market in the world, and initial findings for 2008 report strong growth. By 2010, Russia is set to overtake Germany.
One of the most effect ways to explor Russia’s travel trade is by attending Moscow International Travel & Tourism (MITT). The country’s largest and most important travel trade event, MITT attracts over 92,000 buyers from across Russia and is ranked among the world’s top five travel and tourism exhibitions.
The 16th MITT takes place at the Expo Center in Moscow, March 18-21 2009, and will feature more than 3,000 exhibitors, drawn from 118 countries/regions. More than 70 national/regional tourism boards will be participating, and new destinations include Colombia, Panama, Costa Rica, Macao, Japan and Hainan. Meanwhile Indonesia and Sri Lanka have increased their stands dramatically as the arrivals from Russia grow every year. Four days later, March 25-27, Ukraine International Travel & Tourism, UITT, takes place at the IEC Kiev.
This year also marks the start of a new partnership between Dubai and the leading travel trade exhibitions in Russia.
The partnership will complement Dubai’s promotional activities in outbound markets of Russia and Ukraine. These two countries contributed almost one third of a million tourists to Dubai in 2007 and both markets continue to grow.
Luxuria Marketing
www.LuxuriaMarketing.com
info@LuxuriaMarketing.com
Monday, January 26, 2009
Sunday, January 25, 2009
Mexico Property, the new frontier..
Mexico is the new frontier with increasing numbers of Americans and Canadians investing in property according to many real estate agents. Mexico has seen the entire economy going through a very positive change. The change in government in 2000and the sheer number of incentives to attract investment in Mexico has led to a boom in property, according to Real Estate Executives in Mexico. Not to mention, the Mexican Government legalizing foreign investment and the cost of living compared to other areas around the world.
In a recent article, they stated “More and more people from North America are travelling to Mexico but many are also taking up residence there, either permanently or for the winter months. The whole country is enthusiastically welcoming this surge of tourists and immigrants.”
One reason for the surge is that more people are realizing that Mexico is not just beaches and desert. There are coastal towns, tropical beaches, colonial towns with culture, authentic cuisine, art and history, cities with modern facilities and a buzzing lifestyle and rural countryside with waterfront lake views.
The accessibility of Mexico from North America is a major factor in its popularity with Canadians and Americans. Travel agencies as well as airlines are overwhelmed by the large number of people travelling to the Mexican Caribbean. Many of these travelers are not only going to Mexico for vacations, they are going with investment and career opportunities in mind. There is so much opportunity because Mexico is welcoming foreigners and foreign investment to the country. It is definitely the place to be, especially for those with an entrepreneurial spirit. Just last week, we were in the Mexican Pacific analyzing a large real estate development project. The people were very hospitable and safety was not a concern at all. Not to mention, the quality of life. It is of growing popularity and developers continue to attract to Mexico. Having first hand experience and visiting luxury developments such as Punta Mita (puntamita.com.mx), former CEO and Chairman of Yahoo Tim Koogle’s el Banco (elbancomexico.com) and the famous Gian Franco Brignone, the eccentric Italian-born financier who founded Costa Careyes (careyes.com). Mexico is becoming the new frontier.
Luxuria Marketing
www.LuxuriaMarketing.com
info@LuxuriaMarketing.com
In a recent article, they stated “More and more people from North America are travelling to Mexico but many are also taking up residence there, either permanently or for the winter months. The whole country is enthusiastically welcoming this surge of tourists and immigrants.”
One reason for the surge is that more people are realizing that Mexico is not just beaches and desert. There are coastal towns, tropical beaches, colonial towns with culture, authentic cuisine, art and history, cities with modern facilities and a buzzing lifestyle and rural countryside with waterfront lake views.
The accessibility of Mexico from North America is a major factor in its popularity with Canadians and Americans. Travel agencies as well as airlines are overwhelmed by the large number of people travelling to the Mexican Caribbean. Many of these travelers are not only going to Mexico for vacations, they are going with investment and career opportunities in mind. There is so much opportunity because Mexico is welcoming foreigners and foreign investment to the country. It is definitely the place to be, especially for those with an entrepreneurial spirit. Just last week, we were in the Mexican Pacific analyzing a large real estate development project. The people were very hospitable and safety was not a concern at all. Not to mention, the quality of life. It is of growing popularity and developers continue to attract to Mexico. Having first hand experience and visiting luxury developments such as Punta Mita (puntamita.com.mx), former CEO and Chairman of Yahoo Tim Koogle’s el Banco (elbancomexico.com) and the famous Gian Franco Brignone, the eccentric Italian-born financier who founded Costa Careyes (careyes.com). Mexico is becoming the new frontier.
Luxuria Marketing
www.LuxuriaMarketing.com
info@LuxuriaMarketing.com
Latin real estate market continues to grow!
At a recent Latin American Real Estate show, new opportunities throughout the region were uncovered and many existing relationships were established. In fact, in a recent article, 300 of the most respected investors and developers in Latin America were in attendance. This number will only multiply as time goes on.
All sectors of the Latin real estate market continue to grow. Consumers are driving economic activity and investors from around the world are looking to Latin America as a haven from the global financial markets. Strong capital flows and increasing population growth are fueling investment. Economic stability and positive internal indicators have motivated investors to take advantage of new opportunities in industrial, office, residential, retail and resort & leisure real estate. In current market conditions, the best time to get involoved is now.
Luxuria Marketing
www.LuxuriaMarketing.com
info@LuxuriaMarketing.com
All sectors of the Latin real estate market continue to grow. Consumers are driving economic activity and investors from around the world are looking to Latin America as a haven from the global financial markets. Strong capital flows and increasing population growth are fueling investment. Economic stability and positive internal indicators have motivated investors to take advantage of new opportunities in industrial, office, residential, retail and resort & leisure real estate. In current market conditions, the best time to get involoved is now.
Luxuria Marketing
www.LuxuriaMarketing.com
info@LuxuriaMarketing.com
Saturday, January 24, 2009
The importance of Baby Boomers & Wealth...
To reach Baby Boomers who have somewhere around US$2 trillion in annual spending power, combined with plenty of disposable time, marketers should look closely at avenue's such as AARP to expand their brand via marketing partnerships that add value. Consider these recent statistics:
Baby Boomers have more than 50% of discretionary spending power (2.5 times the
average per capita); Baby Boomers have 70% of their personal wealth in financial institutions; Baby Boomers own more than 70% of the financial assets in America;
Baby Boomers control nearly US$9 trillion in net worth (70% of the total for US
households); Baby Boomers own almost 50% of the credit cards in the US (representing 40 million credit card users).
All marketers need to understand that the central concept in reaching this financially powerful group is the idea that image is critical. They don't consider themselves "old" and they don't want anyone - especially advertisers - to view them as old either. When you talk to most of them, they'll say they feel like they're 40 years old. To them, "old" is someone in their late 70s or 80s. Gone are the days of ads where 60 year-olds are identified by grey-haired people walking slowly. And despite recent research showing that Boomers are not set in their ways when it comes to product choices, many marketers still seem to be set in their ways, still focusing on younger consumers. But some studies have shown that Boomers can be more receptive to advertising than their Generation X and Y counterparts, who tend to reject marketers' claims far more readily.
Luxuria Marketing
www.LuxuriaMarketing.com
info@LuxuriaMarketing.com
Baby Boomers have more than 50% of discretionary spending power (2.5 times the
average per capita); Baby Boomers have 70% of their personal wealth in financial institutions; Baby Boomers own more than 70% of the financial assets in America;
Baby Boomers control nearly US$9 trillion in net worth (70% of the total for US
households); Baby Boomers own almost 50% of the credit cards in the US (representing 40 million credit card users).
All marketers need to understand that the central concept in reaching this financially powerful group is the idea that image is critical. They don't consider themselves "old" and they don't want anyone - especially advertisers - to view them as old either. When you talk to most of them, they'll say they feel like they're 40 years old. To them, "old" is someone in their late 70s or 80s. Gone are the days of ads where 60 year-olds are identified by grey-haired people walking slowly. And despite recent research showing that Boomers are not set in their ways when it comes to product choices, many marketers still seem to be set in their ways, still focusing on younger consumers. But some studies have shown that Boomers can be more receptive to advertising than their Generation X and Y counterparts, who tend to reject marketers' claims far more readily.
Luxuria Marketing
www.LuxuriaMarketing.com
info@LuxuriaMarketing.com
Ethnic Luxury Trends
Multicultural and mass marketers generally refer to ethnic consumers as "minorities". But within this large demographic, however, is a growing body of affluent ethnic consumers - and they need to be viewed quite differently. In their strategic planning sessions, luxury suppliers should devote special emphasis to this group, which spans all ethnicities. This under-the-radar yet highly-influential consumer segment offers a wealth of opportunities and increased sales for luxury suppliers. Diversity Affluence estimates that less than 3% of marketing budgets are currently dedicated to engaging this audience because luxury brands tend to be focused on either super-affluent or more obvious affluent consumers. In today’s market, marketers need to be a little more aggressive and make sure there brand stands out in a tasteful way.
For example, Hispanics represent the biggest minority in the US, now numbering some 42 million. Of those, 8% earn more than US$100,000 per year and will spend US$300 billion in 2007, representing almost two-thirds of all Hispanic buying power.
To help luxury marketers better allocate their dollars, they need to embrace an aggressively and proactive attitude to research, analysis, and strategies. According to recent studies, they anticipate this as the single biggest effort luxury marketers need to tackle.
Luxuria Marketing
www.LuxuriaMarketing.com
info@LuxuriaMarketing.com
For example, Hispanics represent the biggest minority in the US, now numbering some 42 million. Of those, 8% earn more than US$100,000 per year and will spend US$300 billion in 2007, representing almost two-thirds of all Hispanic buying power.
To help luxury marketers better allocate their dollars, they need to embrace an aggressively and proactive attitude to research, analysis, and strategies. According to recent studies, they anticipate this as the single biggest effort luxury marketers need to tackle.
Luxuria Marketing
www.LuxuriaMarketing.com
info@LuxuriaMarketing.com
Who is considered affluent ? Marketing Luxury...
Whether Fitzgerald was on to something with that statement "the rich are different from you and me" is an old question. However, that could be a valid observation concerning one aspect of wealth -- the buying habits. Traditionally, marketers have always desired to reach this market, largely because the affluent consumer has more disposable income than the average consumer. Tracking the desire of the affluent consumer, however, is somewhat hindered by certain problems of definition, the first being just who is considered affluent?
In the United States, for instance, the number of U.S. millionaires is increasing at roughly 20 times the rate of the population as a whole. By the end of 1996, there were more than 4.8 million households whose net worth -- excluding the value of their primary residences -- exceeded $1 million. That is an increase of 118 percent from 1992, according to Payment Systems Inc. (PSI) of Tampa, Florida. One of the more accepted figures is that analysis determined by Mendelsohn Media Research Inc. that claims households earning between $70,000 and $99,999 annually were "marginally rich," those earning $100,000 to $249,999 were "comfortably rich," and those earning $250,000 or more were rich.
Luxuria Marketing
www.luxuriamarketing.com
info@luxuriamarketing.com
In the United States, for instance, the number of U.S. millionaires is increasing at roughly 20 times the rate of the population as a whole. By the end of 1996, there were more than 4.8 million households whose net worth -- excluding the value of their primary residences -- exceeded $1 million. That is an increase of 118 percent from 1992, according to Payment Systems Inc. (PSI) of Tampa, Florida. One of the more accepted figures is that analysis determined by Mendelsohn Media Research Inc. that claims households earning between $70,000 and $99,999 annually were "marginally rich," those earning $100,000 to $249,999 were "comfortably rich," and those earning $250,000 or more were rich.
Luxuria Marketing
www.luxuriamarketing.com
info@luxuriamarketing.com
“the Importance of your IMAGE & BRAND……”
Simply put……
Your “brand” or “corporate image” is the impression formed at every point of contact with your prospects and clients.
Branding is the combination of imagery and content. Perception is everything in the business world. We call this the “outside perception”.
Everything that comes in contact with a customer or client, such as your message on television, cinema screens, online, websites, emails, salespeople, etc., help to form an opinion (good or bad) of your company.
A prospect should be impressed by your message and be able to easily figure out what your company does and define your market niche and invoke the prospect’s curiosity.
A successful brand will be multidimensional emphasizing the total experience. It must convince your prospects that you are the only clear-cut choice to fulfill their expectations.
Luxuria Marketing
www.luxuriamarketing.com
info@luxuriamarketing.com
Your “brand” or “corporate image” is the impression formed at every point of contact with your prospects and clients.
Branding is the combination of imagery and content. Perception is everything in the business world. We call this the “outside perception”.
Everything that comes in contact with a customer or client, such as your message on television, cinema screens, online, websites, emails, salespeople, etc., help to form an opinion (good or bad) of your company.
A prospect should be impressed by your message and be able to easily figure out what your company does and define your market niche and invoke the prospect’s curiosity.
A successful brand will be multidimensional emphasizing the total experience. It must convince your prospects that you are the only clear-cut choice to fulfill their expectations.
Luxuria Marketing
www.luxuriamarketing.com
info@luxuriamarketing.com
About Luxuria Marketing...
Luxuria is the Latin word for Luxury... Luxuria Marketing offers integrated marketing, creative branding, strategic alliance and communications services worldwide for the luxury market. We shape brands and help identify challenges in each sales cycle by competitive analysis, driving brand and business growth through creative ideas, planning and implementation. We create road maps to steer our clients towards success in the marketplace. Our approach makes a difference – and creates results. For more information, please contact us.
Luxuria Marketing
www.LuxuriaMarketing.com
info@luxuriamarketing.com
Luxuria Marketing
www.LuxuriaMarketing.com
info@luxuriamarketing.com
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